Why work with a dental marketing company to bring your marketing tactics to life? Here are a few compelling reasons: You’re focused on delivering exceptional patient care, creating a stable and healthy environment for your team, and balancing your own work-home life. A dental marketing company can take on the business of executing your marketing...Read More

With your goals, resources, and current assessment outlined, you have information to choose the marketing tactics you’ll execute to achieve your goals. Marketing tactics include the following activities: Advertising. If your current activities include print, radio, television or billboards and you have seen good results from these efforts, then be sure to allocate resources for traditional...Read More

Step 1:  Develop a Strategy Your dental marketing plan starts with a strategy.  Your strategy outlines the long-term goal (or goals) that will help you grow your dental practice.  Examples of dental marketing strategies include the following: Add new patientsOpen new locationsExpand dental services offeredBuild loyalty among current patients With your strategy identified, set a...Read More

There’s good news about the dentistry profession! The number of U.S. adults visiting dentists in 2017 was 58% according to an ADA survey, outpacing the 20% who have an annual physical. The bad news? Dental visits declined from 2016 when 62% of Americans reported a yearly visit. These numbers point out two opportunities for growth: Increasing the number...Read More